Articles: Business

Decoding Disclosure: Influencers’ Common Pitfalls 

Decoding Disclosure: Influencers’ Common Pitfalls 

In today’s digital sphere, influencers wield considerable sway over their audiences, often partnering with brands and businesses. Yet, amidst the captivating narratives they weave, the need for transparent and clear disclosures stands tall. Properly navigating these disclosure norms isn’t just about legal compliance; it’s the cornerstone of maintaining trust and authenticity. Join us on a journey through the essential elements of disclosure etiquette, exploring the fine balance between regulatory adherence, ethical responsibility, and sustaining meaningful connections with followers.

End of the Year Business Checklist

End of the Year Business Checklist

While the last few weeks of the year are some of the busiest, it is also a great time to quickly review some of the legal aspects of your business. An end-of-the-year review is important to ensure you are ready for the new year, and, more importantly, make sure your business is protected.

How Endorsement Agreements Work?

How Endorsement Agreements Work?

Celebrity influencer agreements are a special breed of product endorsement contracts. Watch as attorney Giselle Ayala tears down Shaq’s agreement with Papa John’s, in which the famous basketball player-turned-pizza-guru agrees that the company can use his image to create unique advertising content. There’s a lot to learn about how contracts can protect influencers and make big companies happy with their endorsement deals, so let’s tear it down!

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