In today’s digital sphere, influencers wield considerable sway over their audiences, often partnering with brands and businesses. Yet, amidst the captivating narratives they weave, the need for transparent and clear disclosures stands tall. Properly navigating these disclosure norms isn’t just about legal compliance; it’s the cornerstone of maintaining trust and authenticity. Join us on a journey through the essential elements of disclosure etiquette, exploring the fine balance between regulatory adherence, ethical responsibility, and sustaining meaningful connections with followers.
Articles: Creativity Law
¿Necesitas un acuerdo para trabajar como autónomo?
In the bustling city of New York, freelancing has become a popular choice for many. It offers flexibility and the opportunity to work on diverse projects. But one question that often arises is: do you need an agreement to work as a freelancer in New York? Yes,...
The use of trademarks in social media
Nowadays, everyone uses social media to promote services or sell products. The use of social media allows trademark owners (small businesses, artists, influencers) to reach a great number of potential clients. However, the use of trademarks in social media also...
Who Owns the Copyright Interest in a Creative Work?
The creation of a piece of art, a drawing, a cartoon, a tv show, or any other creative work can be the result of an individual’s work or the product of the joint efforts of several individuals. In this context, if two or more individuals are involved in a creative process, it is necessary to determine what are the rights of each party.
How Endorsement Agreements Work?
Celebrity influencer agreements are a special breed of product endorsement contracts. Watch as attorney Giselle Ayala tears down Shaq’s agreement with Papa John’s, in which the famous basketball player-turned-pizza-guru agrees that the company can use his image to create unique advertising content. There’s a lot to learn about how contracts can protect influencers and make big companies happy with their endorsement deals, so let’s tear it down!
How can I protect the name of my business?
Overall, when looking to protect the business name that acts as a symbol of your company, its reputation, and the goodwill that you have built, it is crucial to take several approaches to the matter, one strategy alone may not be enough.
¿Qué es una marca comercial?
PDF HERE A trademark is a form of intellectual property. It is a distinctive sign that can be created or adopted in the form of any word, phrase, symbol, design, or a combination of these things that identifies your goods or services. It’s how customers recognize you...
Los Prince Series de Warhol llegan a la Corte Suprema. ¿Se trata de Fair Use o no?
Por medio de este articulo se pretende explicar a grandes razgos el litigio pendiente ante la Corte Suprema de los Estados Unidos, entre la Fundacion Andy Warhol y la fotografa de celebridades Lynn Goldsmith, asi como abordar los parametros con base en los cuales la demandada, la Fundacion Warhol, defiende su posicion de que no hubo infraccion de copyright por haber consistido el trabajo de Andy Warhol en una forma de Fair Use.
Copyright Issues in Short Films
The career of those who are interested in the film industry may start as an assistant for a big production or by doing some filming activity. However, whatever the path a creator uses to get into the industry, it is fundamental to understand the legal issues that may come up around the development of a short film production project. In this note, we will focus our attention to the issues related to Copyright.
Trademarks & Copyright for Photographers
Whether you photograph weddings, capture senior portraits, or shoot products, understanding key concepts like intellectual property, copyright, and trademarks is an essential part of succeeding as a working photographer.
How can study in the US with an F-1 Visa?
The F-1 student visa is a non-immigrant visa that allows foreigners international students to enter the US to study in certain qualified educational institutions certified by the Student and Exchange Visitor Program (SEVP).
Marcas y derechos de autor para fotógrafos
Whether you photograph weddings, capture senior portraits, or shoot products, understanding key concepts like intellectual property, copyright, and trademarks are an essential part of succeeding as a working photographer.
Can Use Phrases or Songs in the Design of my T-Shirts?
The general rule is that you can print anything on a t-shirt that is under the public domain without infringing copyright laws.
You are not partners anymore. What happens with your IP now?
At the of a business relationship, everyone wants to take his part of the deal and walkway. From the start to the end of a business relationship it is important to put things in writing so that each party knows its rights and responsibilities. The document describing...
Creating a Character Inspired by Real People… NY Legal Protection of the Right of Publicity
Visual artists and cartoonists are always looking for inspiration to create new characters. Their inspiration can come from fictitious stories or from the special characteristics of real people. This is important because in the world of art and entertainment knowing...
House marks and their hidden importance.
By Giselle Ayala and Daniela Iguaran Think about your top-of-mind brands in the detergent category, what comes to your mind first? It may be Tide or Persil, but I am pretty sure you don’t really know what is the company or brand that manufactures and distributes these...
Writers Should Protect Their Rights in the Context of a Collaboration
One of the most interesting personalities in terms of professions is that of writers. They get involved with a project and rarely stop until they are finished. Writers often write alone. However, there are times when writers find each other as a perfect fit to...
The Legal Protection of Street Art under VARA
What is Street Art? Street art is a unique type of art that has gained recognition over the years. Street Art is visual art created in public locations for public visibility, which may or may not be located in public streets and buildings. For purposes of its...